Social Media Mapping: Providing Critical Insight

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Social Media Mapping: Providing Critical Insight

July 30 is #SocialMediaDay and today, around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Aside from being used by marketers for targeted advertising, data from social media is also being use today to map global resolutions, illnesses and language-use locations.

For example, aerial tweet maps (created by ‘Fast Company Design’) revealed that Spanish –followed by Portuguese and Japanese—was the most popular foreign language that New Yorkers tweeted in and a few years back, Twitter was also used to color code the United States into flu-stricken demographic blocks, which displayed which parts of the country had the highest levels of the illness.

Location data can provide critical insight that has helped public safety organizations, researchers and many others find exactly what they need to take action, saving time, resources and even lives. When displayed as mapping overlays that include heat maps, activity clusters, demographics, weather data, emergency watches and more, visually-enabled social media maps can quickly allow patterns and relationships to make better decisions.

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