BLOG POST | Maps With Insights: Commemorating #SocialMediaDay

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BLOG POST | Maps With Insights: Commemorating #SocialMediaDay

Social Media Day was launched back in 2010 as way to recognize and celebrate social media’s impact on global communication.

Social Media Mapping ImageJuly 30 is World Social Media Day: Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Aside from being used by marketers for targeted advertising, data from social media is also popularly being use today to map global resolutions, illnesses and language-use locations.

For example, aerial tweet maps (created by ‘Fast Company Design’) revealed that Spanish –followed by Portuguese and Japanese—was the most popular foreign language that New Yorkers tweeted in and a few years back, Twitter was also used to color code the United States into flu-stricken demographic blocks, which displayed which parts of the country had the highest levels of the illness.

Location data can provide critical insight that has helped public safety organizations, researchers and many others find exactly what they need to take action, saving time, resources and even lives. When displayed as mapping overlays that include heat maps, activity clusters, demographics, weather data, emergency watches and more, visually-enabled social media maps can quickly allow patterns and relationships to make better decisions.

As an aside, if you’ve ever wondered about the when and where of the world’s most popular social networks, Social Media strategist Vincenzo Cosenza has been charting the world’s most preferred platforms since 2009. The color-coded map below reveals that stats as of January 2017 (Image Courtesy of and shows that Facebook is still the front-runner as the most world’s most popular social network, with more than 1.8 billion monthly active users: 

While you’re at it, feel free to follow Spatial Wave on Twitter ( and Facebook ( where we post a few times a week on anything GIS, GPS, environmental and tech-related, in addition to airing company news and events.

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